Marketing to Gen Y
I’ve a passion for Business and keep looking for more info. Today, I checked if I could find more info by entering ‘print advertisement’ in Google and found this:
Like in print outlets, GenY has trained themselves to ignore billboards and other outdoor advertising….The Printed Blog allows the empowered user to print their own breakfast-table read (for Gen Yers, minus the breakfast table). … In years previous, you could advertise in a newspaper or magazine and be seen by many demographics….To capture the attention of Gen Y in print media, name drop, have them contribute (a quote or author an entire article) or have their mug in your pub. … Choose your advertisement target publication carefully. Niche publications are everywhere….
Not exactly what I was looking for, but still a good read.
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