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14 July 2009

Compliance for Enterprise 2.0 at Lockheed Martin

Gepost in: Advertising and Marketing — admin @ 12:29 pm
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Today I was digging for some info on ‘business 2.0′ and came across the following section:

Andrew McAfee, Associate Professor at Harvard Business School lead a discussion with Christopher Keohane, Social Media Program Product Manager at … S CIO Office to talk about their Unity enterprise 2. 0 platform at Lockheed Martin….Shawn and Christopher pointed out that the generational issue runs both ways when using 2. 0 tools. … They had trouble figuring out how to use these tools in the business setting….The appeal of a enterprise 2. 0 / collaboration platform was the ability to create content and share it among the team. … Especially if the project is being run out of the IT group, where they are often not involved in the business processes….Professor McAfee is leaving Harvard next month to become a Principal Research Scientist within the Center for Digital Business at the Sloan School of Management. … And his book, Enterprise 2. 0, is coming out in the fall….

source: Compliance for Enterprise 2.0 at Lockheed Martin, Compliance Building

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Our Country Deserves Better "Television" Ad

Gepost in: Marketing Secrets — admin @ 9:29 am
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People are always asking me to blog more often, well here i go, I looked up some info on ‘television advertisement’.

There are a lot of television advertisements that go viral online. … The number of viewers they reach through paid mainstream television and cable distribution is never really hoped to do anything more than pale in comparison t… We picked this one because it is a rare beast: A television-style political advertisement that actually communicates in some of the same memes we see a…

source: Our Country Deserves Better “Television” Ad, Daily Uprising

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Internet succes = Content en Community

Gepost in: Secret Advertising — admin @ 9:00 am
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People are always asking me to write more often, well here i go, I searched for some info on ‘business marketing’.

Gary Vaynerchuck is een bijzonder mens. Heerlijk enthousiast, open, direct. Het is leuk om zijn videos te bekijken en naar hem te luisteren. Het begon allemaal met simpele, voor iedereen te begrijpen, reviews van wijnen. Dat is namelijk de familie business drankwinkel (net als de Vuurtoren van @smeisjevandeslijterij). In een periode van maar 6 jaar heeft Gary (samen met de familie) drankenhandel omgegooid naar een wijn bibliotheek. Dit resulteerde in dat de lokale handel van US$ 4 miljoen o

source: Internet succes = Content en Community, Enthousiasmeren - klanten vinden en binden in het MKB? De oplossing: uw community!

What do you think of that?

Dear Sir: The best of the letters pages.

This week I have three letters, two from the Guardian letters page (22.07.08) and one from An Phoblacht, an Irish republican weekly.* (17 July 2008) The letters from the Guardian center on the Green Paper on the cuts to Welfare Benefits that the Labour Government announced on Monday of this week.The firstis somewhat unusual for the Guardian for two reasons, it is unsigned, and it is rare for a national newspaper to publish letters without the writers name and address. More importantly it is

source: Dear Sir: The best of the letters pages., ORGANIZED RAGE

I tried several more searches on ‘business letters’ but after 10 minutes I got lazy, gave up and posted this entry to ‘Secret Advertising’. Still, I think it was an interesting time.

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