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16 July 2009

Giveology: Does neuromarketing research have anything to teach nonprofits?

Gepost in: Job advertisement — admin @ 11:27 pm
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Today I was digging for some info on ‘brand advertising’ and came across the following section:

Im not talking about anything as straightforward as advertising. … I tried to get past my discomfort about the insidious way that marketers are using this new research to build brands and sell more, winnowing out a few insights t hat might be useful to nonprofits. Giveology, rather than buyology….Research shows that color can increase brand recognition by up to 80%. When someone makes a subconscious judgment about an environment, a person, or a product within 9 … Marlboro (not a role model!) has transformed entire bars into subliminal advertising through the use of red and white, and shapes that echo their packagingn o logo in site….

source: Giveology: Does neuromarketing research have anything to teach nonprofits?, IMPACTMAX

I decided to blog this result under ‘Job advertisement’. Let me know what you think of this…

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How to write tantalizing top headlines for advertising

Gepost in: Hidden marketing — admin @ 10:14 pm
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Today I was digging for some info on ‘print advertisement’ and came across the following paragraph:

In print advertising, the headline is so important that it is considered to be 80% of the power of an ad….Yes, it is true that the most important tool in print advertising is the headline, be it for a space advertisement, a website, a sales letter, a billboard, or a press r elease….

source: How to write tantalizing top headlines for advertising, Marketing Strategies Blog by Peter Geisheker

Not exactly what I was looking for, nevertheless still a interesting read.

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Branded Content: non-spot groeit snel, reclamebureaus missen boot

Gepost in: Job advertisement — admin @ 7:13 pm
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People are always asking me to blog more often, well here i go, I searched for some info on ‘jwt advertising’.

Op 4 juni 2009 werd voor de vierde maal het Branded Content congres gehouden in t Spant in Bussum. Dit jaar voor het eerst zonder de toevoeging TV ertussen en dat was te merken aan het programma. Thema van de dag was Groot idee of Geen idee. Dat laatste lijkt vooral te gelden voor de traditionele reclamebureaus die de boot van non-spot (omvang: 200 tot 300 miljoen euro) lijken te hebben gemist.Tijdens de ochtendsessie werd al direct duidelijk dat het niet langer het Branded TV Content congr

source: Branded Content: non-spot groeit snel, reclamebureaus missen boot, Frankwatching

I tried several more searches on ‘jwt advertising’ but after 10 minutes I got lazy, gave up and posted this entry to ‘Job advertisement’. Still, I think it was an interesting exercise.

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Brag Photo of the Week: The Giant Sidney Crosby In Our Lobby

Gepost in: Commercial thinking — admin @ 12:14 am
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I’ve a passion for Business and keep looking for good articles. Today, I checked if I could find more info by entering ’stock market game’ in Google and found this:

I can say with a good amount of confidence that youre unlikely to ever obtain this giant one that greets us each day, but luckily the market version is just a … If the Penguins arent your team, or hockey isnt your thing, we currently have Eli Manning, Kevin Garnett and LeBron James in stock in the online store, s o click here to check those out….

source: Brag Photo of the Week: The Giant Sidney Crosby In Our Lobby, Upper Deck Blog

Good read!

Doesnt This Look Familiar?

By Gary Armida You know, weve seen this all before, havent we? The Red Sox seem quite familiar to the observant baseball fan. Theres the gritty third baseman (who played first most of the regular season), the big power bat in the middle of the order, the young middle infielder who seems to get the clutch hit every time, the new acquisition who plays with a quiet desire, the solid starting staff which is battle tested, the seemingly never ending bullpen, and the lights out closer. They even h

source: Doesnt This Look Familiar?, fullcountpitch.com

I tried several more searches on ’starting your own business’ but after 10 minutes I got lazy, gave up and posted this entry to ‘Commercial thinking’. Still, I think it was an interesting time.

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