Giveology: Does neuromarketing research have anything to teach nonprofits?
Today I was digging for some info on ‘brand advertising’ and came across the following section:
Im not talking about anything as straightforward as advertising. … I tried to get past my discomfort about the insidious way that marketers are using this new research to build brands and sell more, winnowing out a few insights t hat might be useful to nonprofits. Giveology, rather than buyology….Research shows that color can increase brand recognition by up to 80%. When someone makes a subconscious judgment about an environment, a person, or a product within 9 … Marlboro (not a role model!) has transformed entire bars into subliminal advertising through the use of red and white, and shapes that echo their packagingn o logo in site….
I decided to blog this result under ‘Job advertisement’. Let me know what you think of this…
Watch ‘Disco (27 seconds)‘ for free.







