How to write tantalizing top headlines for advertising
Today I was digging for some info on ‘print advertisement’ and came across the following paragraph:
In print advertising, the headline is so important that it is considered to be 80% of the power of an ad….Yes, it is true that the most important tool in print advertising is the headline, be it for a space advertisement, a website, a sales letter, a billboard, or a press r elease….
source: How to write tantalizing top headlines for advertising, Marketing Strategies Blog by Peter Geisheker
Not exactly what I was looking for, nevertheless still a interesting read.
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