Data mining in the media economy
Today I was digging for some info on ‘fcb advertising’ and came across the following paragraph:
Research supports Browns view 61% of users expect their interactions to be private but nearly the same number also want advertising to be relevant. … Chris Ahrens of agency Draft/FCB reiterated this sentiment saying, Draft/FCB has taken a pragmatic approach to the BT area and deployed different technologies w hen most appropriate….
Not exactly what I was looking for, but still a interesting read.
Watch ‘195_22 (119 seconds)‘ for free.



